Our approach is collaborative, driven by curiosity and a passion to make things better for other people.
UX improvements will
1
Increase your sales
2
Improve profitability through a higher task success rate and less time spent on a task
3
Increase your retention
How we work
Our toolkit’s design process starts with different versions of the Double Diamond model, introduced by the UK’s Design Council in 2005. Structured into four clear phases (Discover, Define, Develop, and Deliver), this model illustrates the diverse stages of the design process, highlighting the various cognitive approaches that designers use.
Process
Structured by the Double Diamond model and borrowing from sociology, behavioral science, and human-centered design, our approach will uncover meaningful insights that generate value for your organization.
Services
Product design from scratch
Meet real needs
We provide actionable and testable insights into users’ underlying needs to shape design and inform strategic decisions.
Iterate
We find bottlenecks, identify the underlying problem, and come up with new ideas to fix their cause.
Increase ROI
Increase profitability by improved completion, retention, and engagement rates.
Process
1
Understand
Stakeholder interviews
Analytics review
2
UX research
Ethnographic research
Competitive analysis
Personas
User stories
Experience mapping
Storyboards
3
Experience design
Information architecture
User flow
Low-fi and high-fi wireframes
Interactive prototype
Usability testing
UX metrics
4
Visual design
Pixel perfect UI design
Design system and UI library
Design specifications for developers
Deliverables
We can deliver
Goals and specifications
UX research and reports
UX metrics, including ROI
Iterated UX design
Pixel perfect UI design
Design system and specifications
Product improvement
Identify real needs
We answer the questions a) how people solve their problem now, and b) if people use the product we’ve designed to solve their problem.
Identify usability issues
We will increase usability through employing different evaluation methods.
Increase ROI
Increase profitability by improved completion, retention, and engagement rates.
Process
1
Understand
Stakeholder interviews
Analytics data
2
UX research
Ethnographic research
Competitive analysis
Personas
User stories
Experience map
Storyboards
3
Solution iteration
Usability testing
UX metrics
Low-fi and high-fi wireframes
Interactive prototype
Usability testing
UX metrics
4
Visual design
Pixel perfect UI design
Design system and UI library
Prioritized usability
problems and testable design solutions
Deliverables
We can deliver
Pixel perfect UI design
Design system and UI library
Prioritized usability problems and testable design solutions